Strategic plans need to be evaluated in rational economic terms. Earnings per share and book ROI no longer do the job. What is needed, the author contends, is a new shareholder value approach.

Executive compensation plans have come under increasing criticism. A new approach—value performance plans—offers a promising way to motivate executives to make decisions consistent with the long‐term interests of their companies.

Superior firms are those which create shareholder wealth. The most direct way to measure shareholder wealth is by examining the worth of dividends plus share‐price appreciation. The authors contend that the companies chosen as excellent by Peters and Waterman, in their book, In Search of...

Momentum is gaining among major corporations to use the shareholder value approach to planning. This approach enables management to test alternative strategies and select that combination of strategies that creates the most value for shareholders. The authors describe how microcomputer software...

Strategy valuation is not merely a measurement technique that is applied after the strategy formulation process is completed. Its real power lies in the way it can be integrated throughout the strategy formulation effort.