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Consumerism : a perspective for business
Cravens, David W.; Hills, Gerald E. - In: Business horizons 13 (1970) 4, pp. 21-28
Persistent link: https://www.econbiz.de/10002037981
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Measurement issues in studying marketing and the quality of life
Cravens, David W.; Hills, Gerald E. - In: Marketing and the quality of life, (pp. 51-60). 1978
Persistent link: https://www.econbiz.de/10002038075
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A conceptual approach for analyzing social/external information forces
Hills, Gerald E.; Cravens, David W. - In: Technological forecasting & social change : an … 8 (1975) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10002833045
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Measurement of consumers' prior brand information
Woodruff, Robert B. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 258-263
Persistent link: https://www.econbiz.de/10003010733
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Strategic marketing's new challenge
Cravens, David W. - In: Business horizons 26 (1983) 2, pp. 18-24
Persistent link: https://www.econbiz.de/10003519766
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Black consumer perceptions of food store attributes
Hills, Gerald E.; Granbois, Donald H.; Patterson, James M. - In: Journal of marketing 37 (1973) 2, pp. 47-57
Persistent link: https://www.econbiz.de/10002833041