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Strategic marketing
Cravens, David W.; Piercy, Nigel; Piercy, Nigel - 2003 - 7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2013 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038