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THE NAKED MANAGER / ERNEST DIC...
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Ernest Dichter
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Market research
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Personal values and consumer psychology
Handbuch der Marktforschung
Harvard business review : HBR
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Advertising management
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Business-Training
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Die Aussprache
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International business management : readings and cases
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Journal of consumer behaviour : an international research review
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Journal of economic issues : jei
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Journal of historical research in marketing
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Leading cases in market research
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Management & organizational history : MOH
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Management in a rapidly changing economy
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Marketing management and administrative action
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McGraw-Hill series in marketing and advertising
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Modernes Marketing, moderner Handel : Karl Christian Behrens zum 65. Geburstag
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New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
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Research in marketing : an annual compilation of research
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Revue française du marketing
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The environment of marketing behavior : selections from the literature
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Troost-Schriftenreihe
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Zeitschrift für Markt- und Meinungsforschung : Vierteljahresbeiträge zur Theorie u. Praxis
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Ernest Dichter : zum 100. Geburtstag des Vaters der Motivforschung
Führer, Christian
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Handbuch der Marktforschung
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(pp. 18-23)
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2007
Persistent link: https://www.econbiz.de/10003536368
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How values influence attitudes
Dichter, Ernest
- In:
Personal values and consumer psychology
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(pp. 139-144)
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1984
Persistent link: https://www.econbiz.de/10002065594
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