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How values influence attitudes
Dichter, Ernest
- In:
Personal values and consumer psychology
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(pp. 139-144)
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1984
Persistent link: https://www.econbiz.de/10002065594
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Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
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2013
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pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
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