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Packaging communications in international merchandising
Dichter, Ernest - In: New ideas for successful marketing : [National …, (pp. 192-196). 1966
Persistent link: https://www.econbiz.de/10003556573
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"Mr. MASS motivations himself" : explaining Dr. Ernest Dichter
Fullerton, Ronald A. - In: Journal of consumer behaviour : an international … 6 (2007) 6, pp. 369-382
Persistent link: https://www.econbiz.de/10003617588
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"Culture" and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan - In: Management & organizational history : MOH 2 (2007) 3, pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
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Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark - In: Journal of historical research in marketing 5 (2013) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10009758439