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THE NAKED MANAGER / ERNEST DIC...
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Motivation
9
Marktforschung
8
Ernest Dichter
6
Verbraucher
6
Dichter, Ernest
4
Market research
4
Motivforschung
4
History of economic thought
3
Management
3
Marketing
3
Psychologie
3
Verbraucherverhalten
3
Vereinigte Staaten
3
Ökonomische Ideengeschichte
3
Betriebsführung
2
Consumer behaviour
2
Konsumentenverhalten
2
Motivationspsychologie
2
Werbepsychologie
2
Werbung
2
1946-1991
1
1950-1970
1
Absatzpolitik
1
Arbeitspsychologie
1
Aufsatzsammlung
1
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1
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1
Betriebsleiter
1
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1
Forschung
1
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1
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1
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1
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1
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25
Article
21
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4
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4
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1
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1
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1
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25
English
11
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10
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Dichter, Ernest
42
Gries, Rainer
2
Schwarzkopf, Stefan
2
Brandis, Royall
1
Fullerton, Ronald A.
1
Führer, Christian
1
Gregori, Thomas R. de
1
Hamilton, David
1
Hennig, Lars
1
Kreuzer, Franz
1
Lazarsfeld, Paul F.
1
Schmitz, Erika
1
Stouffer, Samuel A.
1
Tadajewski, Mark
1
Warne, Colston E.
1
Winick, Charles
1
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Institution
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International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
Israel Management Center
1
Seminar "Motivation Research", October 1961
1
Published in...
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Harvard business review : HBR
2
Advertising management
1
Business-Training
1
Die Aussprache
1
Handbuch der Marktforschung
1
International business management : readings and cases
1
Journal of Consumer Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of economic issues : jei
1
Journal of historical research in marketing
1
Leading cases in market research
1
Management & organizational history : MOH
1
Management in a rapidly changing economy
1
Marketing management and administrative action
1
McGraw-Hill series in marketing and advertising
1
Modernes Marketing, moderner Handel : Karl Christian Behrens zum 65. Geburstag
1
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
1
Personal values and consumer psychology
1
Research in marketing : an annual compilation of research
1
Revue française du marketing
1
The environment of marketing behavior : selections from the literature
1
Troost-Schriftenreihe
1
Zeitschrift für Markt- und Meinungsforschung : Vierteljahresbeiträge zur Theorie u. Praxis
1
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ECONIS (ZBW)
28
USB Cologne (EcoSocSci)
16
OLC EcoSci
1
Other ZBW resources
1
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31
Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Saved in:
32
Motivation research
Dichter, Ernest
(
contributor
)
-
19XX
Persistent link: https://www.econbiz.de/10003190006
Saved in:
33
Handbuch der Kaufmotive : Der Sellingappeal v. Waren, Werkstoffen u. Dienstleistgn. (Übertr. aus d. Amerik.: Erika Schmitz)
Dichter, Ernest
-
1964
Persistent link: https://www.econbiz.de/10002335660
Saved in:
34
Four reviews of Ernest Dichter: Motivating human behaviour : New York 1971
Gregori, Thomas R. de
;
Warne, Colston E.
;
Brandis, Royall
- In:
Journal of economic issues : jei
7
(
1973
)
3
,
pp. 501-509
Persistent link: https://www.econbiz.de/10002519785
Saved in:
35
Consumer motivation in a large market
Stouffer, Samuel A.
;
Dichter, Ernest
;
Winick, Charles
- In:
Management in a rapidly changing economy
,
(pp. 169-189)
.
1958
Persistent link: https://www.econbiz.de/10002880030
Saved in:
36
Handbuch der Kaufmotive : der Sellingappeal von Waren, Werkstoffen und Dienstleistungen
Dichter, Ernest
-
1964
Persistent link: https://www.econbiz.de/10004016479
Saved in:
37
Warum eigentlich nicht : das Why-not-Management-Prinzip ; ein Seminar
Dichter, Ernest
-
1971
Persistent link: https://www.econbiz.de/10004016481
Saved in:
38
Motivforschung - mein Leben : die Autobiographie eines kreativ Unzufriedenen
Dichter, Ernest
-
1977
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004152205
Saved in:
39
Gezielte Motivforschung : so machen Sie mehr aus Ihrem Produkt!
Dichter, Ernest
-
1991
Persistent link: https://www.econbiz.de/10004159547
Saved in:
40
The Strategy of desire
Dichter, Ernest
-
1960
Persistent link: https://www.econbiz.de/10004357244
Saved in:
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