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Frank, Ronald E.; Greenberg, Marshall G. - 1982 - 1. print.

Persistent link: https://www.econbiz.de/10004021902

The 1970s - Interest-based Segments of TV Audiences - October 1979, Volume 19, No. 5, pages 43-52 - Persons in a national probability sample of over 1,000 households were interview...

Frank, Ronald E.; Greenberg, Marshall G. - In: Journal of advertising research 40 (2000) 6, pp. 55-64

Persistent link: https://www.econbiz.de/10006514303

Interest-based Segments of TV Audiences

Frank, Ronald E.; Greenberg, Marshall G. - In: Journal of Advertising Research 40 (2000) 06, pp. 55-64

Persistent link: https://www.econbiz.de/10005120164

Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]

Wind, Yoram (contributor); … - 1977

Persistent link: https://www.econbiz.de/10001420075

Commentary

Greenberg, Marshall G. - In: Marketing Science 5 (1986) 4, pp. 320-321

Conjoint analysis has achieved widespread acceptance and use among applied market researchers as a tool for forecasting and diagnosing the market performance of new and existing products. Given our reliance on the procedure, those of us who use it are highly receptive to suggestions on how to...

Persistent link: https://www.econbiz.de/10008788298