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How can and should marketing research fit into the organisation strukture for Maximum effectiveness?
Buell, Victor P. - In: New ideas for successful marketing : [National …, (pp. 273-281). 1966
Persistent link: https://www.econbiz.de/10003505751
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The changing role of the product manager in consumer goods companies
Buell, Victor P. - In: Journal of marketing 39 (1975) 3, pp. 3-11
Persistent link: https://www.econbiz.de/10001965963
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The changing role of the product manager in consumer goods companies
Buell, Victor P. - In: Readings in basic marketing, (pp. 183-197). 1978
Persistent link: https://www.econbiz.de/10001965971
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The changing role of the product manager in consumer goods companies
Buell, Victor P. - In: Marketing management and strategy : a reader, (pp. 339-349). 1980
Persistent link: https://www.econbiz.de/10001965977
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Door-to-door selling
Buell, Victor P. - In: Harvard business review : HBR 32 (1954) 3, pp. 113-123
Persistent link: https://www.econbiz.de/10001965984
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Marketing management in action
Buell, Victor P. - 1966
Persistent link: https://www.econbiz.de/10001966001
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Where advertising decisions should be made
Buell, Victor P. - In: Journal of advertising research 15 (1975) 3, pp. 7-12
Persistent link: https://www.econbiz.de/10001966004
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How to study foreign markets
Buell, Victor P. - In: Journal of marketing 23 (1958) 1, pp. 9-16
Persistent link: https://www.econbiz.de/10001966009
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Organizing for marketing / advertising success in a changing business environment
Buell, Victor P. - 1982
Persistent link: https://www.econbiz.de/10004795696
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Marketing management in action
Buell, Victor P. - 1966
Persistent link: https://www.econbiz.de/10004929373