A computer virus is a program that can infect other programs by modifying them to include a copy of itself. When the infected programs are executed, the virus spreads itself to still other programs. Today’s society has seen a dramatic increase in the use of computers; as a result, businesses...

Discusses some of the techniques of database marketing, its effectiveness, and the business and social environment regarding direct database marketing. Notes that the process of gathering and using the right data effectively is of primary importance if the marketer is to succeed.