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An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda; Ferrell, Odies C. - In: Journal of strategic marketing 17 (2009) 3/4, pp. 257-270
Persistent link: https://www.econbiz.de/10003887645
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An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda; Ferrell, Odies C. - In: Strategic sales and strategic marketing, (pp. 69-82). 2011
Persistent link: https://www.econbiz.de/10008798057
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210
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The sales ethics subculture
Marshall, Greg W.; Ferrell, Odies C.; Bush, Victoria; … - In: The SAGE handbook of marketing ethics, (pp. 457-473). 2021
Persistent link: https://www.econbiz.de/10012306638
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A new direction for sales ethics research : the sales ethics subculture
Ferrell, Odies C.; Johnston, Mark W.; Marshall, Greg W.; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 3, pp. 282-297
Persistent link: https://www.econbiz.de/10012181621