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Kunden-werben-Kunden-Kampagnen...
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Information behaviour
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Helm, Sabrina
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Kundenbeziehungen im Dienstleistungsbereich
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Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
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2000
Persistent link: https://www.econbiz.de/10001467555
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Kundenempfehlungen: Resultat und Ausgangspunkt des Kundenbindungsmanagements im Dienstleistungsbereich
Helm, Sabrina
;
Günter, Bernd
- In:
Kundenbeziehungen im Dienstleistungsbereich
,
(pp. 103-130)
.
2000
Persistent link: https://www.econbiz.de/10001497357
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Caught by your own recommendations : positive word-of-mouth as source of consumer loyalty
Eggert, Andreas
;
Helm, Sabrina
;
Garnefeld, Ina
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2007
Persistent link: https://www.econbiz.de/10013439559
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