National firms find themselves in a crossroad. By one side, competitive forces in the domestic market have grown through the increasing presence of external competitors. on the other side, due to European integration and markets globalisation, they are called to follow the path of...

International counterfeiting affects adversely producers, consumers and domestic economies. Some attempts have been made in the last years by international organisations (European Union, World Trade Organisation) to deal with this complex problem. Though some success has been achieved, the...

Resources (tangible and intangible) can be mobilised to increase region’s reputation and confer a competitive advantage to certain products with origin in that region. The returns of a region’s resources depend upon the ability of local firms to appropriate the rents earned and whether the...

Em matéria de desenvolvimento regional, os anos oitenta do pretérito século ficam marcados pela emergência do paradigma do desenvolvimento endógeno, que se consolida nos anos noventa. Pese essa importante evolução teórica, as chamadas políticas regionais entretanto implementadas...

This study investigates the relative importance of region of origin associated with extrinsic (price, brand, promotion) and intrinsic (grape, type of wine, colour, age, special references) cues in the decisions of final consumers and small retailers to buy Portuguese quality wine. In order to...

Regions are not mere geographical spaces, being also endowed with specific resources that can be mobilized to increase local producer’s value. Experimental research on Portuguese wine prices contradicted this idea, since region of origin information highlighted on the label or the brand does...

The purpose of this paper is to establish the profile of the foreign visitor that attended the UEFA Euro 2004 Championship in Portugal, namely in the Minho region. Data were collected through a one-to-one inquiry carried out before the matches that took place in Braga e Guimarães. The survey...

Esta comunicação não pretende ser a apresentação de um qualquer projecto de investigação, mas sim motivar todos os responsáveis municipais pelo desporto e lazer a aderirem com as suas câmaras municipais ao projecto PLANO DE DESENVOLVIMENTO DESPORTIVO MUNICIPAL – PDDM – do Núcleo de...

The purpose of this paper is exactly to approximate the tourism economic impact of the UEFA Euro 2004 in Portugal. The survey concentrates on the immediate, direct and short-term additional revenue brought into one region by the foreign sport event spectators. One innovating aspect of this paper...

The main purposes of this paper are (i) to analyze the regional promotion strategies of the UEFA Euro 2004 and (ii) to contribute for the improvement of planning and implementation strategies of tourism marketing at regional level. Data regarding these strategies were collected and synthesided....