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Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas; Siuki, Elham Helen; Gray, David; … - In: The journal of brand management : an international journal 23 (2016) 4, pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
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A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
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Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: Journal of advertising research 56 (2016) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
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Coaching unemployed managers and professionals through the trauma of unemployment : derailed or undaunted?
Gray, David E.; Gabriel, Yiannis; Goregaokar, Harshita - In: Management learning : the journal for managerial and … 46 (2015) 3, pp. 299-316
Persistent link: https://www.econbiz.de/10011402890
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Choosing an executive coach : the influence of gender on the coach-coachee matching process
Gray, David E.; Goregaokar, Harshita - In: Management learning : the journal for managerial and … 41 (2010) 5, pp. 525-544
Persistent link: https://www.econbiz.de/10008748552
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A five-dimensional model of attributes : some precursors of executive coach selection
Gray, David E.; Ekinci, Yüksel; Goregaokar, Harshita - In: International journal of selection and assessment 19 (2011) 4, pp. 415-428
Persistent link: https://www.econbiz.de/10009425978
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Developing a new model for tracking brand equity as a measure of marketing effectiveness
Mirzaei, Abas; Gray, David; Baumann, Chris - In: The marketing review 11 (2011) 4, pp. 323-336
Persistent link: https://www.econbiz.de/10009428169
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Temporary derailment of the end of the line? : managers coping with unemployment at 50
Gabriel, Yannis; Gray, David E.; Goregaokar, Harshita - In: Organization studies : an international … 31 (2010) 12, pp. 1687-1712
Persistent link: https://www.econbiz.de/10008826939
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Job loss and its aftermath among managers and professionals : wounded, fragmented and flexible
Gabriel, Yiannis; Gray, David E.; Goregaokar, Harshita - In: Work, employment & society : a journal of the British … 27 (2013) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10009741319
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Coaching SME managers : business development or personal therapy? ; a mixed methods study
Gray, David E.; Ekinci, Yuksel; Goregaokar, Harshita - In: The international journal of human resource management 22 (2011) 4, pp. 863-882
Persistent link: https://www.econbiz.de/10009151897