This paper places corporate social responsibility in the context of the resource-based view of the firm, and then uses relationship management to explain the growing involvement of business in corporate social responsibility activities. It argues that the value of the public relations function...

This paper reviews the value of social networking and the impact it can have on small and large businesses. The paper also reviews the Social Networking Business Plan and the power of recommender networks. Examples are given of inbound and outbound marketing techniques. Social Networking is an...

This article examines ethical implications from workplace romances that may subsequently turn into sexual harassment through the use of social media technologies, such as YouTube, Facebook, LinkedIn, Twitter, text messaging, IMing, and other forms of digital communication between office...