This paper reviews the value of social networking and the impact it can have on small and large businesses. The paper also reviews the Social Networking Business Plan and the power of recommender networks. Examples are given of inbound and outbound marketing techniques. Social Networking is an...

Imagine that you have reached the pinnacle of your career, and you are sitting in the driver’s seat of a multi-billion dollar enterprise. Business is good, sales are up, and the stock market responds to your company’s performance. In such circumstances, a chief executive officer (CEO) may...