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Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-129
Persistent link: https://www.econbiz.de/10003732255
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THE WEB - How Worldwide Is Marketing Communication on the World Wide Web? English over the Web may not always be the most appropriate medium for the marketing message. This researc...
Warden, Clyde A.; Lal, Mengkuan; Wu, Wann-Yih - In: Journal of advertising research 42 (2002) 5, pp. 72-84
Persistent link: https://www.econbiz.de/10006508012
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Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119
Persistent link: https://www.econbiz.de/10008054879
Cover Image
Global media, local metaphor: Television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-130
Persistent link: https://www.econbiz.de/10008890822