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Hermann Kellenbenz, Die Fugger...
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Journal of advertising : official publication of the American Academy of Advertising
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Attracting comments : digital engagement metrics on Facebook and financial performance
Yoon, Gunwoo
;
Li, Cong
;
Ji, Yi
;
North, Michael
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011848723
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2
Using Twitter for crisis communication : a content analysis of Fortune 500 companies
North, Michael
;
Li, Cong
;
Liu, Jiangmeng
;
Ji, Yi
- In:
Social media and crisis communication
,
(pp. 197-208)
.
2018
Persistent link: https://www.econbiz.de/10011732341
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