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Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks
North, Michael - In: International journal of internet marketing and … 14 (2020) 4, pp. 454-471
Persistent link: https://www.econbiz.de/10012512674
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Attracting comments : digital engagement metrics on Facebook and financial performance
Yoon, Gunwoo; Li, Cong; Ji, Yi; North, Michael; Hong, Cheng - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10011848723
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Click me : an examination of the impact size, color, and design has on banner advertisements generating clicks
North, Michael; Ficorilli, Michael - In: Journal of financial services marketing : JFSM 22 (2017) 3, pp. 99-108
Persistent link: https://www.econbiz.de/10011799565