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The long-term impact of loyalty programs on consumer purchase behavior and loyalty

Liu, Yuping - In: Journal of marketing 71 (2007) 4, pp. 19-35

Persistent link: https://www.econbiz.de/10003564821

Rethinking interactivity : what it means and why it may not always be beneficial

Liu, Yuping; Shrum, L. J. - In: Advertising, promotion, and new media, (pp. 103-124). 2015

Persistent link: https://www.econbiz.de/10011708661

Competing loyalty programs : impact of market saturation, market share, and category expandability

Liu, Yuping; Yang, Rong - In: Journal of marketing 73 (2009) 1, pp. 93-108

Persistent link: https://www.econbiz.de/10003815520

Direct-to-consumer marketing of predictive medical genetic tests : assessment of current practices and policy recommendations

Liu, Yuping; Pearson, Yvette E. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 131-148

Persistent link: https://www.econbiz.de/10003789721

A dual-process model of interactivity effects

Liu, Yuping; Shrum, L. J. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 53-68

Persistent link: https://www.econbiz.de/10003863801

Developing effective e-recruiting websites : insights for managers from marketers

Maurer, Steven D.; Liu, Yuping - In: Business horizons 50 (2007) 4, pp. 305-314

Persistent link: https://www.econbiz.de/10003494737

Developing effective e-recruiting websites: Insights for managers from marketers

Maurer, Steven D.; Liu, Yuping - In: Business Horizons 50 (2007) 4, pp. 305-314

Persistent link: https://www.econbiz.de/10005333499

Optimal reinsurance/investment problems for general insurance models

Liu, Yuping; Ma, Jin - arXiv.org - 2009

In this paper the utility optimization problem for a general insurance model is studied. The reserve process of the insurance company is described by a stochastic differential equation driven by a Brownian motion and a Poisson random measure, representing the randomness from the financial market...

Persistent link: https://www.econbiz.de/10005084073

Optimal pricing, lot-sizing and backordering decisions when a seller demands an advance-cash-credit payment scheme

Li, Ruihai; Liu, YuPing; Teng, Jinn-Tsair; Tsao, Yu-Chung - In: European journal of operational research : EJOR 278 (2019) 1, pp. 283-295

Persistent link: https://www.econbiz.de/10012102611

A Dual-Process Model of Interactivity Effects

Liu, Yuping; Shrum, L. - In: International journal of advertising : the quarterly … 38 (2009) 2, pp. 53-69

Persistent link: https://www.econbiz.de/10009976394