Apostol, Oana; Mäkelä, Marileena; Heikkilä, Katariina; … - In: Accounting, Auditing & Accountability Journal 34 (2021) 4, pp. 849-876
Purpose: The paper explores processes associated with the adoption of corporate sustainability communication in a B2B context. It employs a combined action research and sensemaking approach to document moments that precede the initiation of external sustainability communication....
