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The moderating effects of market orientation and launch proficiency on the product advantage-performance relationship

Hsieh, Ming-Hung; Tsai, Kuen-hung; Wang, Jun-Ren - In: Industrial marketing management : the international … 37 (2008) 5, pp. 580-592

Persistent link: https://www.econbiz.de/10003736676

How different types of partners influence innovative product sales: Does technological capacity matter?

Tsai, Kuen-Hung; Hsieh, Ming-Hung - In: Journal of Business Research 62 (2009) 12, pp. 1321-1328

Extant empirical studies examine the effect of different types of partners on innovative product sales. Although these studies present ambiguous results, little research pays attention to the factors leading to this ambiguity. Therefore, this study investigates how technological capacity affects...

Persistent link: https://www.econbiz.de/10008521655

Technological capability, social capital and the launch strategy for innovative products

Hsieh, Ming-Hung; Tsai, Kuen-Hung - In: Industrial marketing management : the international … 36 (2007) 4, pp. 493-502

Persistent link: https://www.econbiz.de/10003469163

How different types of partners influence innovative product sales: Does technological capacity matter?

Tsai, Kuen-Hung; Hsieh, Ming-Hung - In: Journal of business research : JBR 62 (2009) 12, pp. 1321-1328

Persistent link: https://www.econbiz.de/10008317249

The moderating effects of market orientation and launch proficiency on the product advantage–performance relationship

Hsieh, Ming-Hung; Tsai, Kuen-Hung; Wang, Jun-Ren - In: Industrial marketing management : the international … 37 (2008) 5, pp. 580-592

Persistent link: https://www.econbiz.de/10008062070

Technological capability, social capital and the launch strategy for innovative products

Hsieh, Ming-Hung; Tsai, Kuen-Hung - In: Industrial marketing management : the international … 36 (2007) 4, pp. 493-502

Persistent link: https://www.econbiz.de/10007724994

The Relationships between Resource Configurations and Launch Strategies in Taiwan's IC Design Industry: An Exploratory Study

Hsieh, Ming-Hung; Tsai, Kuen-Hung; Jan Hultink, Erik - In: The journal of product innovation management : an … 23 (2006) 3, pp. 259-273

Persistent link: https://www.econbiz.de/10007225027

External technology acquisition and product innovativeness: The moderating roles of R&D investment and configurational context

Tsai, Kuen-Hung; Hsieh, Ming-Hung; Hultink, Erik Jan - In: Journal of engineering and technology management : JET-M 28 (2011) 3, pp. 184-201

Persistent link: https://www.econbiz.de/10009133584

The moderating effects of market orientation and launch proficiency on the product advantage–performance relationship

Hsieh, Ming-Hung; Tsai, Kuen-Hung; Wang, Jun-Ren - In: Industrial marketing management : the international … 37 (2008) 5, pp. 580-593

Persistent link: https://www.econbiz.de/10008892747

How different types of partners influence innovative product sales: Does technological capacity matter?

Tsai, Kuen-Hung; Hsieh, Ming-Hung - In: Journal of business research : JBR 62 (2009) 12, pp. 1321-1329

Persistent link: https://www.econbiz.de/10008895031