Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under increasing scrutiny lately, especially by levy-paying producers who fund the advertising. Also, for many food products, supermarket chains have developed and advertised their...

This project addresses several issues related to efficiency, productivity, and competitiveness in Alberta's agriculture and food sector, in both its primary agricultural sector and its secondary processing industry related to food and beverages. A major underlying theme of this work is that the...

Productive efficiency for Chinese hybrid and conventional rice production is estimated using a dual stochastic frontier efficiency decomposition model. Results reveal significant differences in technical and allocative efficiency between conventional and hybrid rice production, and indicate...

The World Trade Organization is currently formulating an agenda for a new round of global trade negotiations. Therefore, the likelihood of increased competition within Canada's supply managed dairy industry is probable. Consequently, there is agreater need for producers to be concerned with...