Objective: The study aims to explore the journey of the development of an entrepreneurial mindset among Pakistani entrepreneurs. The continuous economic instability in the country has resulted in an unpredictable future and reduced job opportunities. Therefore, being and becoming an entrepreneur...

This study investigates the challenges and motivations for women entrepreneurs in the service sector of Pakistan. Women’s business ownership is widely recognized as a critical component of a healthy economy because it plays a significant role in the production of new jobs and services and...