Vintean, Adriana; Matiu, Ovidiu - In: Studies in Business and Economics 6 (2011) 1, pp. 121-125
Visual vocabulary or visual language is a set of symbols used to describe a system or a process; it refers to all graphical representations that supplement a brand image, a logo, and build a brand identity that is bound to remain invariable even when the sign undergoes fundamental changes. The...