Jang, Namkyung; Dickerson, Kitty G.; Hawley, Jana M. - In: Journal of Fashion Marketing and Management: An … 9 (2005) 2, pp. 195-206
Purpose – The purpose of this qualitative study was to explore how the performance of apparel products is measured in the apparel business so as to contribute theoretical understanding and the company's capacity of apparel product development. Design/methodology/approach – Qualitative...