Ko, Sunyoung; Norum, Pamela; Hawley, Jana M. - In: Journal of Fashion Marketing and Management: An … 14 (2010) 3, pp. 451-468
Purpose – The purpose of this study is to construct consumer value structures for clothing. Design/methodology/approach – Using content analysis, a total of 301 advertisements from the New Yorker and Esquire magazines are analyzed during one representative year out of each of the last four...