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~isPartOf:"Journal of marketing research : JMR"
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Staelin, Richard
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Journal of marketing research : JMR
The history of marketing science
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Error in judgmental sales forecasts : theory and results
Staelin, Richard
;
Turner, Ronald E.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10002856885
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