//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~person:"Boulding, William"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Improving the metric quality o...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Type of publication
All
Article
3
Language
All
Undetermined
3
Author
All
Boulding, William
Staelin, Richard
13
Newman, Joseph W.
2
Bruce, Norris
1
Christen, Markus
1
Desai, Preyas S.
1
Gensch, Dennis H.
1
Gupta, Sachin
1
Kadane, Joseph B.
1
Kalra, Ajay
1
Lee, Eunkyu
1
Lo, Alison K.C.
1
Lynch, John G.
1
Morgan, Ruskin
1
Porter, John C.
1
Purohit, Devavrat
1
Shoaf, F. Robert
1
Shoemaker, Robert
1
Shoemaker, Robert W.
1
Turner, Ronald E.
1
Wittink, Dick R.
1
Zeithaml, Valarie A.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Management Science
2
Faculty & research / Insead : working paper series
1
Journal of economic behavior & organization : JEBO
1
Report / Marketing Science Institute
1
Simon Business School working paper
1
Technology strategies
1
more ...
less ...
Source
All
OLC EcoSci
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Pulling the Plug to Stop the New Product Drain
Boulding, William
;
Morgan, Ruskin
;
Staelin, Richard
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10006675248
Saved in:
2
Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?
Boulding, William
;
Lee, Eunkyu
;
Staelin, Richard
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10006687059
Saved in:
3
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
Boulding, William
;
Kalra, Ajay
;
Staelin, Richard
; …
- In:
Journal of marketing research : JMR
30
(
1993
)
1
,
pp. 7-27
Persistent link: https://www.econbiz.de/10006690610
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->