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~isPartOf:"Journal of marketing research : JMR"
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Lo, Alison K.C.
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How to Attract Customers by Giving Them the Short End of the Stick
Lo, Alison K.C.
;
Lynch, John G.
;
Staelin, Richard
- In:
Journal of marketing research : JMR
44
(
2007
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10007596660
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