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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
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Report / Marketing Science Institute / Marketing Science Institute
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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Journal of Consumer Research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Report / Marketing Science Institute
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Bloom, Paul N.
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Edell, Julie A.
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Staelin, Richard
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1994
Persistent link: https://www.econbiz.de/10000901485
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