Managerial judgment is frequently required to estimate many of the parameters of decision calculus models and the quality of these judgmental inputs may substantially affect model-based decisions. This paper suggests that if model builders are to rely upon managerial judgments in building...

This series of discussions presents commentaries and a rejoinder on strategic and managerial issues arising from Albuquerque and Bronnenberg (Albuquerque, P., B. J. Bronnenberg. 2012. Measuring the impact of negative demand shocks on car dealer networks. Marketing Sci. 31(1) 4-23)