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Editorial — Marketing Science : A Strategic Review

Chintagunta, Pradeep K. - 2013

Marketing Science is in a great competitive position with a strong editorial board and infrastructure support. This editorial summarizes the state of the journal as perceived by its stakeholders. They believe that the journal should strive to remain a premier international journal and embrace...

Persistent link: https://www.econbiz.de/10013075896

Marketing Science#8212Growth and Evolution

Hauser, John R.; Allenby, Greg; Murphy, Frederic H.; … - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10006878240

Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Investigating New Product Diffusion Across Products and Countries - We investigate determina...

Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 97-114

Persistent link: https://www.econbiz.de/10006895949

Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence - M...

Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 74-96

Persistent link: https://www.econbiz.de/10006895950

Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Consistent Assortment Provision and Service Provision in a Retail Environment - How competin...

Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 54-73

Persistent link: https://www.econbiz.de/10006895951

Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility - A...

Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 32-53

Persistent link: https://www.econbiz.de/10006895952

Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Co...

Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 14-31

Persistent link: https://www.econbiz.de/10006895953

Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Editorial: The Mission of Marketing Science

Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10006895954

Editorial-Marketing Science: A Strategic Review

Chintagunta, Pradeep; Hanssens, Dominique; Hauser, John R. - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 4-7

Persistent link: https://www.econbiz.de/10010071029

Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future

Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing Science 21 (2002) 1, pp. i-i

No abstract available

Persistent link: https://www.econbiz.de/10008788111