Narrow search
Showing 1 - 5 of 5
Cover Image
Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
Cover Image
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Cover Image
Estimated parameters do not get the "wrong sign" due to collinearity across included variables
Franses, Philip Hans (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658835
Cover Image
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Cover Image
Modeling generational transitions from aggregate data
Franses, Philip Hans (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001693573