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A dyadic model of relationships in organizational buying: A synthesis of research results

Wren, Brent M.; Simpson, James T. - In: The journal of business & industrial marketing 11 (1996) 3-4, pp. 63-79

Persistent link: https://www.econbiz.de/10007326328

Buyer-Seller Relationships in the Wood Products Industry

Simpson, James T.; Wren, Brent M. - In: Journal of business research : JBR 39 (1997) 1, pp. 45-52

Persistent link: https://www.econbiz.de/10006736551

Marketing Channel Relationships Among Small Businesses

Wren, Brent M.; Simpson, James T.; Paul, Chris - In: International small business journal 16 (1998) 4, pp. 64-78

Persistent link: https://www.econbiz.de/10006304113

A dyadic model of relationships in organizational buying: a synthesis of research results

Wren, Brent M.; Simpson, James T. - In: Journal of Business & Industrial Marketing 11 (1996) 3/4, pp. 63-79

Since the mid‐1960s scholars have sought to better understand the issues which affect the effectiveness of buyer‐seller interactions. While much progress has been made, existing knowledge is rather scattered and disjointed due to a lack of integration. Assesses the contributions of various...

Persistent link: https://www.econbiz.de/10014843295

Promoting products from developing countries : roles of brand name and spokesperson

Bao, Yeqing; Zhang, Shi; Simpson, James T. - In: Handbook of research in international marketing, (pp. 48-67). 2011

Persistent link: https://www.econbiz.de/10009384957

Verbal and visual information interaction in print advertisements

Bao, Yeqing; Zhang, Shi; Simpson, James T. - In: Cracking the code : leveraging consumer psychology to …, (pp. 112-131). 2012

Persistent link: https://www.econbiz.de/10009349526

Relationship Management: A Call for Fewer Influence Attempts?

Simpson, James T.; Mayo, Donna T. - In: Journal of business research : JBR 39 (1997) 3, pp. 209-218

Persistent link: https://www.econbiz.de/10006736015

Relationship management: A call for fewer influence attempts?

Simpson, James T. - In: Operations research, Management science : OR MS ; the … 38 (1998) 1, pp. 95-98

Persistent link: https://www.econbiz.de/10006523718

Relationship management: A call for fewer influence attempts?

Simpson, James T.; Mayo, Donna T. - In: Journal of Business Research 39 (1997) 3, pp. 209-218

Persistent link: https://www.econbiz.de/10005466340

New product development in German and US technology firms

Simpson, James T.; Kollmannsberger, Christine; … - In: European Journal of Innovation Management 5 (2002) 4, pp. 194-207

This research tested a model in both Germany and the USA that contained marketing variables known to impact new product development success in high technology firms. We explore the link between national culture and new product development. A multi‐group LISREL analysis revealed that while the...

Persistent link: https://www.econbiz.de/10014721027