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Words of a feather : confessions of a Thomas Twitcher
Brown, Stephen
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10009006869
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2
When innovation met renovation : back to the future of branding
Brown, Stephen
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 634-655
Persistent link: https://www.econbiz.de/10011447536
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3
Never tickle a sleeping bookworm : how readers devour Harry Potter
Patterson, Tony
;
Brown, Stephen
- In:
Marketing intelligence & planning
27
(
2009
)
6
,
pp. 818-832
Persistent link: https://www.econbiz.de/10009526321
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