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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The Rand journal of economics
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Journal of economics & management strategy : JEMS
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International journal of industrial organization
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Working papers / Bureau of Economics, Federal Trade Commission
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Brand management ; Vol. 2
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Economic theory : official journal of the Society for the Advancement of Economic Theory
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The Antecedents and Consequences of Customer Satisfaction for Firms
Anderson, Eugene W.
;
Sullivan, Mary W.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10006949308
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2
The Measurement and Determinants of Brand Equity: A Financial Approach
Simon, Carol J.
;
Sullivan, Mary W.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
1
,
pp. 28-52
Persistent link: https://www.econbiz.de/10006949313
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