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Brand management ; Vol. 2
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Buying frenzies and seller-induced excess demand
DeGraba, Patrick J.
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2007
Persistent link: https://www.econbiz.de/10003571413
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The measurement and determinants of brand equity : a financial approach
Simon, Carol J.
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Sullivan, Mary W.
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2010
Persistent link: https://www.econbiz.de/10003924361
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