Lujo Brentano (1844-1931) hat sich als "realistischen" Ökonomen verstanden. Im Bereich der Arbeitsmarkttheorie sind zwei Bereiche von besonderem Interesse: Seine Untersuchungen über den Zusammenhang zwischen Lohn, Arbeitszeit und Arbeitsleistung und seine Überlegungen zur Bildung von...

Aus neoklassischer Sicht bestimmen sich Löhne und Zinsen (und damit die funktionelle Einkommensverteilung) so, daß eine richtige Wahl der Pruktionsverfahren induziert wird. In neokeynesianischer Sicht bilden sich Löhne und Zinsen (und damit die funktionelle Einkommensverteilung) so, daß der...

This study investigates the effects of Trust Factors on Customer’s Acceptance of Word of Mouth recommendations. A sample size of 1000 consumers of different brands has been taken randomly on the basis of convenience. Results obtained from statistical analysis using the Logistic regression as a...

The behavior of following the most in vogue and admired styles of dressing has been there since the ancient times. With time, people have moved on with the rapid change in the surroundings. Both the genders acknowledge fashion. Fashion is an extension of regular clothing. This paper investigates...

Media is the strongest communication channel and one of key players in making the world as a global village. This industry is more apparent to the world’s audience. Pakistan’s media has moved quite fast and is trying to beat the international hues of media. Our media is trying to highlight...

Writers’ are many but only few are most prominent and have immensely touched one’s heart with feelings of pain, pleasure, romance, hatred, aggression, welfare, security and everything happening around us. Urdu Literature is an ocean of beautiful expressions – this art has been bestowed to...

The consumers of today are impulse and cautious buyers at the same time. This study basically comprehends the concept of non-linearity towards the consumer purchase behavior for either high or low involvement of products. The research was interesting to note the consumption patterns of different...