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A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
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Selected topics in product and internet marketing
Zou, Xin-Yu - 2016
Persistent link: https://www.econbiz.de/10011631876
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A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter S. H.; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10009893547
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Transitioning to dynamic prices : should pricing authority remain with the company or be delegated to the service employees instead?
Wamsler, Julia; Natter, Martin; Algesheimer, René - In: Journal of business research : JBR 139 (2022), pp. 1476-1488
Persistent link: https://www.econbiz.de/10013194476