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~person:"Cornelius, Britta"
~person:"Reutterer, Thomas"
~subject:"Marketingmanagement"
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Cornelius, Britta
Reutterer, Thomas
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Managerial applicability of graphical formats to support positioning decisions
Cornelius, Britta
;
Wagner, Udo
;
Natter, Martin
- In:
Journal für Betriebswirtschaft : management review …
60
(
2010
)
3
,
pp. 167-201
Persistent link: https://www.econbiz.de/10008796436
Saved in:
2
Geographical information systems-based marketing decisions : effects of alternative visualizations on decision quality
Ozimec, Ana-Marija
;
Natter, Martin
;
Reutterer, Thomas
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 94-110
Persistent link: https://www.econbiz.de/10008702737
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