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~person:"Kim, Ju-Young"
~subject:"Low-cost strategy"
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Low-cost strategy
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Kim, Ju-Young
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
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