Similar Search Results

GIS-Based Marketing Decisions: Effects of AlternativeVisualizations on Decision Quality

Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - Universität <Frankfurt, Main> / Lehrstuhl für …

Geographical Information Systems (GISs) are often used to assist marketing planners inidentifying suitable retail locations, regionally distributing advertising campaigns, or targetingdirect marketing activities. GIS–thematic maps facilitate the visual assessment of mapregions.A broad set of...

Persistent link: https://www.econbiz.de/10009360485

Specification and estimation of nonlinear models with dynamic reference prices

Hruschka, Harald; Natter, Martin - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 45-54). 1996

Persistent link: https://www.econbiz.de/10001319638

Pay what you want : a new participative pricing mechanism

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of marketing 73 (2009) 1, pp. 44-58

Persistent link: https://www.econbiz.de/10003815504

Are private label users attractive targets for retailer coupons?

Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291

Persistent link: https://www.econbiz.de/10008664484

How storefront displays influence retail store image

Cornelius, Britta Elisabeth; Natter, Martin; Faure, Corinne - In: Journal of retailing and consumer services 17 (2010) 2, pp. 143-151

Persistent link: https://www.econbiz.de/10003956377

Visual decision making styles and geographical information systems

Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Quantitative marketing and marketing management : …, (pp. 191-207). 2012

Persistent link: https://www.econbiz.de/10009621894

Managerial applicability of graphical formats to support positioning decisions

Cornelius, Britta; Wagner, Udo; Natter, Martin - In: Journal für Betriebswirtschaft : management review … 60 (2010) 3, pp. 167-201

Persistent link: https://www.econbiz.de/10008796436

Do price charts provided by online shopbots influence price expectations and purchase timing decisions?

Drechsler, Wenzel; Natter, Martin - In: Journal of interactive marketing : a quarterly … 25 (2011) 2, pp. 95-109

Persistent link: https://www.econbiz.de/10009129698

Improving marketing's contribution to new product development

Drechsler, Wenzel; Natter, Martin; Leeflang, Peter - In: The journal of product innovation management : an … 30 (2013) 2, pp. 298-315

Persistent link: https://www.econbiz.de/10009723177

Geographical information systems-based marketing decisions : effects of alternative visualizations on decision quality

Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Journal of marketing 74 (2010) 6, pp. 94-110

Persistent link: https://www.econbiz.de/10008702737