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GIS-Based Marketing Decisions: Effects of AlternativeVisualizations on Decision Quality

Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - Universität <Frankfurt, Main> / Lehrstuhl für …

Geographical Information Systems (GISs) are often used to assist marketing planners inidentifying suitable retail locations, regionally distributing advertising campaigns, or targetingdirect marketing activities. GIS–thematic maps facilitate the visual assessment of mapregions.A broad set of...

Persistent link: https://www.econbiz.de/10009360485

Using neural networks for clustering-based market segmentation

Hruschka, Harald; Natter, Martin - 1992

Persistent link: https://www.econbiz.de/10000874143

Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netzwerke

Hruschka, Harald; Natter, Martin - In: Marketing : ZFP ; journal of research and management 17 (1995) 4, pp. 249-254

Persistent link: https://www.econbiz.de/10001192583

How storefront displays influence retail store image

Cornelius, Britta Elisabeth; Natter, Martin; Faure, Corinne - In: Journal of retailing and consumer services 17 (2010) 2, pp. 143-151

Persistent link: https://www.econbiz.de/10003956377

Visual decision making styles and geographical information systems

Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Quantitative marketing and marketing management : …, (pp. 191-207). 2012

Persistent link: https://www.econbiz.de/10009621894

Managerial applicability of graphical formats to support positioning decisions

Cornelius, Britta; Wagner, Udo; Natter, Martin - In: Journal für Betriebswirtschaft : management review … 60 (2010) 3, pp. 167-201

Persistent link: https://www.econbiz.de/10008796436

A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations

Verhoef, Peter C.; Leeflang, Peter; Reiner, Jochen; … - In: Journal of international marketing 19 (2011) 3, pp. 59-86

Persistent link: https://www.econbiz.de/10009299833

Geographical information systems-based marketing decisions : effects of alternative visualizations on decision quality

Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Journal of marketing 74 (2010) 6, pp. 94-110

Persistent link: https://www.econbiz.de/10008702737

Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools

Natter, Martin; Mild, Andreas; Wagner, Udo; Taudes, Alfred - In: Marketing : ZFP ; journal of research and management 29 (2007) 3, pp. 195-210

Persistent link: https://www.econbiz.de/10003522891