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Optionsmanagement in F&E : eine Fallstudie
Lint, Leendert Johan Onno; Pennings, Enrico; Natter, Martin - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 51 (1999) 10, pp. 990-1006
Persistent link: https://www.econbiz.de/10001410232
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Understanding a firm's openness decisions in innovation
Drechsler, Wenzel; Natter, Martin - In: Journal of business research : JBR 65 (2012) 3, pp. 438-445
Persistent link: https://www.econbiz.de/10009507167
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Improving marketing's contribution to new product development
Drechsler, Wenzel; Natter, Martin; Leeflang, Peter - In: The journal of product innovation management : an … 30 (2013) 2, pp. 298-315
Persistent link: https://www.econbiz.de/10009723177
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Understanding a Firm’s Openness Decisions in Innovation
Drechsler, Wenzel; Natter, Martin - 2013
The degree of openness in innovation, ranging from closed to multiple levels of openness, is a key strategic decision for managers. Therefore, this study aims to carefully investigate the underlying drivers of openness. A major result of this study is that the degree of openness underlies...
Persistent link: https://www.econbiz.de/10014175682