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~subject:"Preismanagement"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Preismanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing : ZFP ; journal of research and management
2
OR spectrum : quantitative approaches in management
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
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2
A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
3
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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