Hurley, Teresa; Faure, Corinne; Kelly, Seamus - In: Sport, Business and Management: An International Journal 10 (2020) 5, pp. 545-565
Purpose: This quantitative research paper examined factors influencing re-engagement intentions and re-engagement behavior of lapsed health club members and identified which sales promotion incentives are most effective in re-engaging this lapsed member market. While previous studies examined...