Similar Search Results

Incentivizing and re-engaging lapsed health club members

Hurley, Teresa; Faure, Corinne; Kelly, Seamus - In: Sport, Business and Management: An International Journal 10 (2020) 5, pp. 545-565

Purpose: This quantitative research paper examined factors influencing re-engagement intentions and re-engagement behavior of lapsed health club members and identified which sales promotion incentives are most effective in re-engaging this lapsed member market. While previous studies examined...

Persistent link: https://www.econbiz.de/10012414020

New metrics for evaluating preference maps

Faure, Corinne; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 261-270

Persistent link: https://www.econbiz.de/10008664488

IT & KOMMUNIKATION - Internetportale: Die Präferenzen der Firmenkunden

Schwencke, Moritz; Faure, Corinne - In: Die Bank : Zeitschrift für Bankpolitik und Praxis (2007) 8, pp. 72-75

Persistent link: https://www.econbiz.de/10007759010

Consumer self-gifts in achievement contexts: the role of outcomes, attributions, emotions, and deservingness

Mick, David Glen; Faure, Corinne - In: International journal of research in marketing : IJRM ; … 15 (1998) 4, pp. 293-308

Persistent link: https://www.econbiz.de/10006199073

New metrics for evaluating preference maps

Faure, Corinne; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 261-271

Persistent link: https://www.econbiz.de/10008451601