Have you ever watched one of your competitors raked in profits from customers that you had decided not to bother acquiring? Perhaps this happened because your company based its decision on the traditional method of calculating customer lifetime value (CLV). That could be a costly mistake.[...]

The development of mobile application systems is usually realized on the basis of iterative process models ofwhich there are many different variants. The selection of an appropriate process model is a crucial issue forthe success of every system development project, particularly for systems in a...