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A rich body of literature has emerged from research on Western new product development (NPD). However, the impact of country- and culture-specific influences on these processes has not been examined in detail yet. Hence, this study identifies the differences in NPD practices between the Indian...
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Purpose – The main purpose of this paper is to study the benefits that an Asian company can achieve by using e-commerce. Another objective is to identify and rank the barriers influencing the application of e-commerce by innovative small- and medium-sized enterprises (SMEs) in India, Malaysia,...
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Purpose – The main purpose of this paper is to study the benefits that an Asian company can achieve by using e-commerce. Another objective is to identify and rank the barriers influencing the application of e-commerce by innovative small- and medium-sized enterprises (SMEs) in India, Malaysia,...
Persistent link: https://www.econbiz.de/10014903680